Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

Tesla Up 1,081%: The Big Bet to Make Now

"You're insane."

My friend Sasha scoffed as we sipped lattes for our Sunday morning ritual. Across the table, Brian just shrugged, confident in his claim. "You'll see. Soon even your parents are going to want one. Top Gear is just lying."

I watched the exchange between my two friends, familiar with this discussion by now.

See, this was in 2011, and we were debating electric cars. More specifically, the Tesla (Nasdaq: TSLA) Roadster - the first highway-legal electric car series you could purchase from a company. By then, the car had been on the market for about three years, and we had seen the Top Gear episode that implied the shiny-new vehicle was defective (the reason Tesla sued Top Gear).

We were fascinated by what this tech meant for our futures, so I ended up routinely discussing it with my 20-something friends over coffee.

After all, it was practically something out of a sci-fi novel - a peppy sports car that ran solely on lithium batteries. It was like some exciting science experiment you could test for yourself if you had $101,500 to spare.

Sasha was convinced the entire industry would crash and burn - she didn't think people wanted to spend over $100,000 to own an unreliable car they had to charge "like an iPod."

And she was right - at least about the Tesla Roadster's brief lifespan.

It was on the market for about four years and fewer than 2,500 were sold. It was a failure for the most part. Even Tesla CEO Elon Musk said so.

But, as is often the case, the failure helped pave the road for a success story of epic proportions.

See, the Roadster launched Tesla on a trajectory that has pushed its stock up 1,081% in the past five years. The Tesla brand is now routinely blared across the headlines of major news sites. And Tesla's success is only just beginning, despite the bumpy road - it's the most shorted stock on Wall Street right now due to the fears that have always surrounded innovative tech in its infancy.

That success is just one indicator of how this technology is set to utterly revolutionize the car market, despite what my pessimistic friend Sasha predicted.

See, electric cars are already capturing the imaginations of people around the globe.

In fact, the bank UBS forecasts that electric vehicles will make up 14% of global car sales by 2025, up from today's 1%. Countries are wisely preparing for this shift in the car market: Australia is already gearing up to build the world's longest "electric highway" - spanning 1,250 miles and sporting 18 stations. Better yet, France and the U.K. both recently announced that they're banning gas-powered cars by 2040.

And brands and governments are increasingly working together to bring this piece of green energy into the mainstream by offering incentives: For example, BMW and Nissan just started offering discounts to San Diego residents that - when paired with a federal tax credit of as much as $7,500 and a state rebate of $2,500 - knock $20,000 off the cost of a new electric car.

To top it off, Volvo declared that starting in 2019, it will only make electric or hybrid cars.

Meanwhile, the technology continues to develop by leaps and bounds: Top Gear recently drove the highly anticipated Tesla Model S about 670 miles on a single charge - although I admit it was in unrealistic conditions considering it was driven in the summer with the AC off. Not something I could do in South Florida without dying of heat stroke.

But this powerful machinery is why many experts have reserved one of these bad boys for themselves. For comparison's sake, the standard Tesla Model S 100D lasts about 300-odd miles. And that was already impressive.

As countries continue to diminish the burden of owning an electric car, the tech keeps evolving and institutions focus on making it miles more affordable - many of the hurdles for this innovative lithium-powered technology are falling by the wayside.

All of this goes to show how shortsighted electric-car (and Tesla) naysayers are.

So, as an investor, if you haven't entered this market, now is absolutely the time to start researching the tech-based opportunities that will be sure to benefit. You don't want to be left behind as the next great car revolution races ahead.

Jessica Cohn-Kleinberg is the managing editor of premium services at Banyan Hill Publishing. She also contributes to The Sovereign Investor Daily. To read more, click here.

Article Source: https://EzineArticles.com/expert/Jessica_Cohn-Kleinberg/2380788


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