When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them...
1. They're Short and Personal
Let's face it, people just don't have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It's already open, and the message is "in your face" without exerting any effort to absorb it. Even if the reader isn't trying to read it, he'll get the impact of the short message before he tosses it.
Personal messages have a greater appeal than mass mailings. Postcards keep the old time charm of a personal greeting while implement new high tech marketing strategies... a combination for success.
2. They're Easy And Cost Effective
Hey even the postage for a postcard is cheaper! Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30 cents you have a cutting edge, high impact marketing tool ready to be put to use.
You don't even have to bother with putting them in the mail. Many print warehouses will take care of it for you. Hey, what could be easier?
3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only the have your competitors jump right in and ape your campaign? Yeah, it's pretty frustrating, but hard to do anything about. Everything you do is right in front of them shouting "Copy Me."
Postcards are private interactions with the individuals who read them. It's a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won't even know what you're doing, much less how to copy it.
There's another sneak tactic that I haven't mentioned yet... using postcards to direct traffic to your Website. That's right! Most of us think we need to use Internet marketing tools to drive up our Internet sales. NOT SO! That's what everyone else is doing, but think about it. A postcard with your slogan and visible information that directs the reader to your Website... yeah, let's hope the competition doesn't catch on for quite a while!
There's not another marketing campaign that can guarantee 100 percent readership! It just makes sense that when more people read your ad, it will be more effective. Use postcards to market and count on a high response rate!
Showing posts with label direct mail. Show all posts
Showing posts with label direct mail. Show all posts
Saturday, March 2, 2019
Tuesday, February 26, 2019
2 Little Words That Work Marketing Magic
In his classic best-seller, <I>How To Win Friends And Influence People,</I> Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.
Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.
<B>The Two Magic Words</B>
The big secret of dealing with people (or customers) is often overlooked or forgotten. It's simply saying "thank you" consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.
Saying "thank you" is an act of kindness, besides. But don't say "thank you" for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, "You can never say anything but what you are."
<B>"Thank You" Promotes Referrals</B>
The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them? Absolutely.
First you must provide a valuable product or service for customers. (You're already doing this, right?) But perhaps you can make an even bigger difference in their minds by your continued interest after you've delivered the product or service.
Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say "thank you" are satisfied that they're important to you. This can determine whether you'll continue a relationship with them and get referrals.
<B>"Thank You" as Direct Mail or E-mail</B>
If you've never used direct mail and are considering it, start a thank-you correspondence program. If you've used direct mail or e-mail but haven't sent thank-you letters or e-mails, start now.
The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It's guaranteed to receive a positive response.
Furthermore, it's a pleasant surprise if it's snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They're appreciated; they're important. And you're the one telling them so.
Write a thank-you letter or e-mail at every opportunity. But don't send one with an invoice or other correspondence. Always send it separately.
<b>Writing the Thank-You Letter or E-mail</B>
The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:
1. <I>Keep it brief.</I> A half dozen lines (or fewer) are sufficient.
2. <I>Make it sincere.</I> This is crucial. If you aren't careful, it can sound awkward, even when you're trying to be sincere.
3. <I>Start with "thank you."</I> Dear Ms. Johnson (or first name, if appropriate): Thank you for ...
4. <I>Make the tone warm, but professional.</I> Be friendly, but keep it businesslike.
5. <I>Reinforce a positive.</I> Jog their memory of a positive aspect of the relationship.
6. <I>Offer your continued support.</I> If I can help, please call ...
7. <I>End with "thank you."</I> Thanks again for ...
8. <I>Use an appropriate closing.</I> Sincerely, Best regards.
9. <I>No ulterior motive.</I> Make it a pure "thank you," otherwise sincerity is jeopardized.
Remember: Saying "thank you" is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.
(c) 2005 Neil Sagebiel
Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.
<B>The Two Magic Words</B>
The big secret of dealing with people (or customers) is often overlooked or forgotten. It's simply saying "thank you" consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.
Saying "thank you" is an act of kindness, besides. But don't say "thank you" for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, "You can never say anything but what you are."
<B>"Thank You" Promotes Referrals</B>
The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them? Absolutely.
First you must provide a valuable product or service for customers. (You're already doing this, right?) But perhaps you can make an even bigger difference in their minds by your continued interest after you've delivered the product or service.
Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say "thank you" are satisfied that they're important to you. This can determine whether you'll continue a relationship with them and get referrals.
<B>"Thank You" as Direct Mail or E-mail</B>
If you've never used direct mail and are considering it, start a thank-you correspondence program. If you've used direct mail or e-mail but haven't sent thank-you letters or e-mails, start now.
The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It's guaranteed to receive a positive response.
Furthermore, it's a pleasant surprise if it's snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They're appreciated; they're important. And you're the one telling them so.
Write a thank-you letter or e-mail at every opportunity. But don't send one with an invoice or other correspondence. Always send it separately.
<b>Writing the Thank-You Letter or E-mail</B>
The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:
1. <I>Keep it brief.</I> A half dozen lines (or fewer) are sufficient.
2. <I>Make it sincere.</I> This is crucial. If you aren't careful, it can sound awkward, even when you're trying to be sincere.
3. <I>Start with "thank you."</I> Dear Ms. Johnson (or first name, if appropriate): Thank you for ...
4. <I>Make the tone warm, but professional.</I> Be friendly, but keep it businesslike.
5. <I>Reinforce a positive.</I> Jog their memory of a positive aspect of the relationship.
6. <I>Offer your continued support.</I> If I can help, please call ...
7. <I>End with "thank you."</I> Thanks again for ...
8. <I>Use an appropriate closing.</I> Sincerely, Best regards.
9. <I>No ulterior motive.</I> Make it a pure "thank you," otherwise sincerity is jeopardized.
Remember: Saying "thank you" is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.
(c) 2005 Neil Sagebiel
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