Copyright 2006 business-cards.com
Your business brochure is a ferociously powerful advertising and marketing tool. It pays to produce it tastefully. The biggest is not always the best and use it wisely if you wish to see your business grow. However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution?
The first step often is direct mailing. You post out the leaflet to a mass of people usually using a mailing list you have purchased. Mass mailings are very inefficient and if you get more than 1% response you are doing well. This can be an expensive way of doing business.
Second, you could hire people to distribute the brochures in shopping mall parking lots. This can be even more wasteful than a mailing, with many of the leaflets tossed aside. The ensuing mess will probably irritate more people than it attracts.
Third, you could get your publication out to the masses by using a local newspaper whereby your brochures are placed in the journal and delivered to subscribers. This has a similar effect to advertising and probably has a comparable response rate.
Fourth, place the pamphlets in plastic holders and have them readily available to those who visit your site of work. Shame on you if you have not done this already.
Fifth, have the printed matter at hand in places where people have to wait in line for a service such as in the post office. Those waiting have nothing better to do than read your message and this could be useful publicity. The Post Office has already thought of this and will charge you accordingly.
Sixth, dentists’ and doctors’ waiting rooms have a similar trapped audience who might take the time to read what you have to say. Generally, the medical profession will probably only allow material that is somehow pertinent to their line of work. However, this one is worth a try.
Number seven – distribute your promotion material widely at trade shows and exhibitions. Assuming the show is relevant to your line of business, there is a good likelihood that this would be a great source for prospects.
Eighth. Place your brochure on your website so that prospects can instantly download it after supplying their contact information. This is a great way too of building up a valuable prospect list so that you can market to them over and over.
Ninth. Use the brochure in place of a business card. True a brochure is a lot bigger than a card and might get thrown away, but here is a challenge. Why not design something that contains your principal message in a smaller format?
Tenth: Surely you have a database of all your clients past and present? This is the seam of gold for your enterprise, so mail out a current brochure to all of them. If you have done a good job in the past you may be agreeably surprised by the response.
Showing posts with label brochures. Show all posts
Showing posts with label brochures. Show all posts
Saturday, February 23, 2019
10 Easy Ways to Make Your Flyer Stand Out in the Crowd
Copyright 2006 Karen Saunders
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."
1. Write a snappy headline or title.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.
2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Download individual photos or purchase a CD with hundreds of images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write from the their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.
5. Organize your page with boxes, borders and areas of contrasting colors.
You don't need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
6. Make your points easily identifiable.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.
7. Don't get too complicated.
Make it simple with two typefaces, and align items to a grid. Your page layout program will provide non-printing guidelines. Use the "snap to guidelines" function to align items easily to the grid. Be aware of printing margins. I suggest you create your layout with 1/2" margins on all sides, or add 1/8" for bleeds on items that print off the edge of the page.
8. Don't forget to proofread.
Have someone else proofread your work. Check your contact information. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too.
9. If you are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
You don't need to re-invent the wheel when creating your flyer. Use these proven techniques and you will see big results in your marketing efforts.
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."
1. Write a snappy headline or title.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.
2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Download individual photos or purchase a CD with hundreds of images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write from the their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.
5. Organize your page with boxes, borders and areas of contrasting colors.
You don't need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
6. Make your points easily identifiable.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.
7. Don't get too complicated.
Make it simple with two typefaces, and align items to a grid. Your page layout program will provide non-printing guidelines. Use the "snap to guidelines" function to align items easily to the grid. Be aware of printing margins. I suggest you create your layout with 1/2" margins on all sides, or add 1/8" for bleeds on items that print off the edge of the page.
8. Don't forget to proofread.
Have someone else proofread your work. Check your contact information. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too.
9. If you are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
You don't need to re-invent the wheel when creating your flyer. Use these proven techniques and you will see big results in your marketing efforts.
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