Tricks to sell your product

The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.

Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle.  For example, it is ineffective and wrong according to this principle, to quote ‘Spend over $25 and get a free t-shirt’. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest lipstick shade absolutely free’ will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.

The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.

Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance. This works well specially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.

Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example.

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad. http://giuelith.fund

Mobile Marketing

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit. http://admarket.sale

India 3D Printer Market, By Application, Technology, and End Use: 2014 - 2019

3D printer rides on the wave of technology innovation in additive manufacturing. The market has made significant strides in the developed countries like the U.S. and is expected to witness tremendous growth in the near future due to expiry of patents, low cost of production, increasing awareness & penetration, growth of 3D scanners and advancement of material research.

Presently, India 3D printer market is at nascent stage but holds tremendous potential for the manufacturers, local assemblers and distributors due to increasing use of rapid prototyping and 3D modeling across various industry sectors. Adding to the above factors, the location of research and development bases of various industrial and engineering companies fuels the existing growth of 3D printer market in India.

However the opportunity doesn't come without its cost. India, being price sensitive nation, is at evolving stage and yet to see the rapid adoption rate. Indian consumers follow the conventional approach where the modeling is still done through CNC machines which costs less than 3D printer in India thus raises reluctance among the players to go for 3D machines. For the market to see increasing penetration, it requires major transformation such as easier design capabilities, compatibility for mass production and manufacturing of large format objects.

Presently, the market of 3D printers can be segmented by various applications. Led by electronics vertical (volume share of 24.1%), the market is closely followed by automotive (21.2%). Others include medical (15.0%), industrial (13.8%), aerospace (10.8%), architectural (5.2%), and educational (3.0%). The market of 3D printers is expected to reach $46mn by the year 2019.

3D printer market offers tremendous potential in the commercial segment such as healthcare sector, architecture, educational, art & craft. Other niche applications include special purpose applications, use in organ replacement, extent of customization, animation & gaming fashion & apparels customized footwear designs, interior decoration, furniture modeling, educational models, chocolate and drug printing.

Globally established players, such as Stratasys and Optomec, are gradually making their footprints in India through partnerships and alliances with India based technology firms. Other major global players in 3D printing market include Fabbster, 3D Systems, Leapfrog and Flashforge.

Major players active in India 3D printing market (including manufacturers and distributors) space are Altem Technologies, Imaginarium, Brahma 3, KCbots, and JGroup Robotics.

Globally established companies such as Stratasys and Optomec have partnered with Indian based technology companies for increasing their customer base. Other established global players in 3D printing industry include EOS GmbH, Ultimaker, Object, 3Digiprints, Arcam AB, Exone, and Voxeljet.

Major players active in India 3D printing market space are namely Altem Technologies, Cycloid, DesignTech Systems Ltd., Imaginarium, Brahma 3, KCbots, and J Group Robotics.

With over 1000 custom research projects, 6Wresearch is a global market research and consulting firm specializes in niche and emerging markets. The Company over the past few years has developed itself to be a renowned market intelligence company which led strong emphasis on competitive and strategic intelligence.

6Wresearch, through its integrated survey model, offers its client real time market and competitive intelligence and thus enable our clients to devise market entry strategies to target particular market and geography.

Article Source: https://EzineArticles.com/expert/Nikhil_Jat/1980891


Article Source: http://EzineArticles.com/8702631