Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase traffic to thier website regardless of their "niche".
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.
Here are 3 basic areas to consider:
1. Placing some key targeted pages on the internet that are SEO'ed to draw traffic back to your primary website.
2. Using Google "pay per click" campaigns with your favorite suite of targeted keywords.
3. Placing carefully targeted content on your website homepage.
If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.
If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
Another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.
The best alternative for content may be that of Private Label website resources such Infogoround.com and webcontentmonthly.com. Using these Private Label content services, even on a limited budget, can over time easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice...articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).
This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.
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Showing posts with label web content. Show all posts
Showing posts with label web content. Show all posts
Friday, March 1, 2019
Saturday, February 23, 2019
10 Easy Ways to Make Your Flyer Stand Out in the Crowd
Copyright 2006 Karen Saunders
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."
1. Write a snappy headline or title.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.
2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Download individual photos or purchase a CD with hundreds of images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write from the their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.
5. Organize your page with boxes, borders and areas of contrasting colors.
You don't need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
6. Make your points easily identifiable.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.
7. Don't get too complicated.
Make it simple with two typefaces, and align items to a grid. Your page layout program will provide non-printing guidelines. Use the "snap to guidelines" function to align items easily to the grid. Be aware of printing margins. I suggest you create your layout with 1/2" margins on all sides, or add 1/8" for bleeds on items that print off the edge of the page.
8. Don't forget to proofread.
Have someone else proofread your work. Check your contact information. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too.
9. If you are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
You don't need to re-invent the wheel when creating your flyer. Use these proven techniques and you will see big results in your marketing efforts.
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers "pop."
1. Write a snappy headline or title.
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.
2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and supports your story. This image is your "focal point" and will draw your readers in. You can purchase inexpensive but quality stock photos on the Internet. Download individual photos or purchase a CD with hundreds of images.
3. Focus on the benefits of your product or service.
Your prospects will ask the question, "What's in it for me?" Write from the their perspective using the words "you" and "your." Avoid using the following words: we, us, I and our. Be sure to keep your text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.
4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement.
5. Organize your page with boxes, borders and areas of contrasting colors.
You don't need to fill your flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.
6. Make your points easily identifiable.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.
7. Don't get too complicated.
Make it simple with two typefaces, and align items to a grid. Your page layout program will provide non-printing guidelines. Use the "snap to guidelines" function to align items easily to the grid. Be aware of printing margins. I suggest you create your layout with 1/2" margins on all sides, or add 1/8" for bleeds on items that print off the edge of the page.
8. Don't forget to proofread.
Have someone else proofread your work. Check your contact information. Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of your website to make sure it is correct, too.
9. If you are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.
10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit card information, mailing address, etc.
You don't need to re-invent the wheel when creating your flyer. Use these proven techniques and you will see big results in your marketing efforts.
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