3 Must-Have Strategies to Stay on the Cutting Edge

1.  Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign.  Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up!  Don't wait until your profits are plunging to start hunting for new marketing strategies.

Keep searching for the pot of gold.  The whirlwind of change that continuously sweeps through the marketplace offers great opportunity for discovering new advertising mediums. Be on the lookout for one that will set you up for brand new heights of success.

Here's the rule of thumb for advertising:  Keep 80 percent of your advertising budget invested in the "tried and true" methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get  your message to potential customers.

2.  Be On The Lookout For New Markets
Be alert! Diversification is the key to staying on the cutting edge of an everchanging marketplace.  You'll be insulating yourself against the effects of these changes by continuously changing as well.  And hey... you never know when a brand new market will translate into millions of dollars in sales! 

You don't have to go out on a limb to reach new markets.  There are marketing niches within the market you are currently dealing with.  Think of it like this...your market can be subdivided into several narrowly defined markets.  A Multi Level Marketing company may notice that many of its prospects are stay-at-home moms and retirees.  Hey a few advertisments directed at the right people...two additional Web pages targeting stay-at-home moms and retirees linked to their home page...and they've effectively customized their markets and are likely to see a 20 percent increase in sales.

3.  Invest In New Products or Services
Have you noticed a continuously progressing slump in the sales and profits of a product or service you currently offer?  It's no sweat if you have other products and services to fill the gap.  Keep a sharp eye out for new products and services that complement what you already have to offer.

A bridal shop owner may have a humming business that sells gowns and veils, but what about tuxedos?  Wouldn't it be easier for the wedding party to get everything in one place?  Tuxedos aren't just for weddings...proms and parties call for bow ties and tails as well.  The potential is expansive.

Yeah, you don't have to be intimidated by clever competition and new technology when you stay on the edge, and make changes with it.  Try these 3 strategies to keep you sales numbers vibrant and climbing! http://giuelith.fund

Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.

66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing.  One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.


The true is you can’t use them all. Some are too costly for many of us. Some won’t work. Try as many as you like and find the ones that work and work them till they stop working or you stop working, whichever comes first.

Here they are:

1.    Direct to Consumers
2.    Party plan
3.    Rack Jobbers
4.    Wholesalers
5.    Mail Order House
6.    Resident Buyers
7.    Fairs and Exposition
8.    Chain Stores
9.    Discount Stores
10.    Lease Departments
11.    Supermarkets
12.    Free Publicity
13.    Sales People
14.    Franchising
15.    Co Party
16.    U.S. Government
17.    Direct Mail
18.    Co-op Mailing
19.    Trade shows
20.    Advertising Specialties
21.    PX’s
22.    Premiums
23.    Classifieds:
24.    In Papers
25.    In Magazine
26.    On the net
27.    In Special papers
28.    Articles
29.    Ezine
30.    Emails
31.    Sig files
32.    Radio
33.    Television
34.    Seminars (paid to You)
35.    Bill Boards
36.    Flyers
37.    Brochures
38.    Seminars you give free
39.    Telephone
40.    Referrals
41.    E.books
42.    Free Search Engines
43.    Paid Search Engines
44.    Post cards
45.    Yellow Page ad
46.    Cross Selling with others
47.    Joint Ventures
48.    Telemarketing
49.    Take out Boxes with ads on
50.    Posters
51.    Booth at Mails or stand at mall
52.    Man or Women with sign about your business
53.    Window Display
54.    Outside Signs
55.    Articles for directories on the net
56.    Free downloads with ads about your business products or services
57.    Free Recording
58.    Free Video
59.    Free CD
60.    Free Report
61.    Free Samples
62.    Special Events
63.    Contests and Sweepstakes
64.    Column in a Newspaper
65.    Editorial writing by you
66.    Free Phone Messages

Let me know at Joetrevis@aol.com  if you would like me to explain any of these in a report that your interest in.  It will be at least 2 pages with a lot of information.

Advertising: http://admarket.sale/?rid=4