Selling to a Woman Vs Selling to a Man

Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car she will choose a car depending on the color. She would like it match it either with her work dress or accessories like watch and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important. The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.    

Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word. A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it. The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen as well as read the manual at the same time. So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it. They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper. Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be over whelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected. http://admarket.sale

Stock Trading Psychology - Share Price Psychology

I am always baffled how share price psychology works. People would rather buy a $3.00 stock versus an .80 stock on it's way to $3.00 Remembering that the $3.00 was itself an .80 stock at one time.

Over my many decades of investing and researching junior mining companies I can't tell you how many times I have watched a .40 stock grow to $1.00 and beyond. Upon sharing this news with investor acquaintances many respond the same way. "That's great, but I don't buy penny stocks, I only buy stocks that are over $3.00"

He's almost always the same guy who buys the same house I have, only two streets over where the price is $150,000.00 more expensive. The perception of psychology of price is a very powerful thing. Obviously many equate price to quality, and we all know that's a terrible mistake as often price does not equal quality at all.

Let me give you a good example:-

Century Mining trades on the Vancouver Exchange under the symbol CMM.V and as of this writing the share price is around the .20 mark. Two years ago it was just over $1.00 .. and gold was $700.00 an oz. today we are just shy of $1,000.00 an oz.

It has far more going for it today than it did two years ago at that much higher level. Today they are about to receive $65 million dollars in financing to restart their successful Quebec mining project. They already have their NI43-101 report and have proven gold to exist in pretty sizable quantity.

Some will wait till it hits the dollar mark and then think they have found a great investment, with enough gold to be a productive mine for decades. It's that perception or psychology of a stock's share price that falsely lures them. Somehow thinking it's safe now that it's over a dollar.

We know from many examples that price is the trigger for many. I'll buy the name brand, latest greatest golf clubs for $2,500.00 and what, it'll improve my 25 handicap? Better to have spent the money on good golf lessons and then really enjoy the expensive new sticks. But then that would be too logical now wouldn't it.

Is Century Mining a better stock at $1.00 or $3.00 well it certainly is for those that bought it at .20 . If your research and due diligence tells you it's undervalued at these levels today and thus a great buy at .20 what changes at $1.00 , essentially nothing. The quality was there in the first place.

With the US dollar in decline under the weight of their massive debt and gold looking to top the $1,000.00 per ounce level any day now, the mining sector is scrambling to get all their ducks in order. Again there is Century Mining, not years away from being an active mine, but likely only weeks, after their financing news is released.

Share Price Psychology is always in play. Which I guess is a good thing. It means that people who buy stocks at .20 will be seriously rewarded when their stock hits the $1.00 level, as buyers seem to be lined up to buy at that level.

You can't fight the share price perception, understanding the psychology of it defies simple logic. But then again, we're mere mortals and not often very logical.

Mike Perras manages the Canadian Stock Alerts blog. While these alerts are never meant as a recommendation to buy a particular stock, they are nonetheless a heads up or an alert to a certain potential positive trend.

Canadian Stock Alerts follows one major rule, follow the volume! When trading volume in any stock is higher than usual, a trend has been established. While the stock may go higher or lower is in fact irrelevant. Stocks that go higher, always pull back. Stocks that go lower are often oversold. In both cases alerts may be issued.

Mr. Perras always recommends trading on paper first before following any new investing strategy. Try it out, without using real money. When you can see first hand that this style of investing works and satisfies your own risk tolerance level, only then should you consider it a strategy you want to work with.

Canadian Stock Alerts does not receive any compensation whatsoever by any of the companies it issues alerts for. Alerts are issued in real time during market hours and follow the "higher than usual volume" rule always. One's own due diligence is always recommended when it comes to any kind of investing.

His system Best Stocks For Easy Profits is also available online. Take a look and see some real life examples.

Article Source: https://EzineArticles.com/expert/Mike_Perras/68614


Article Source: http://EzineArticles.com/2388050