Salmon Farming in Norwegian Sea

The Development of Norway's Atlantic Salmon Farming in Coastal Waters

The success of saltwater aquaculture has attracted many former Norwegian fishermen, disillusioned with declining fishery catches, to apply for licenses to start a salmon or trout farm. It is estimated that between 20 and 30 percent of the license holders are former fishermen. Many of these potential salmon or trout farmers inhabit the isolated communities along the fjords and islands of the north and western coast of Norway.


The Norwegian Government encourages fish farming in the sparsely populated coastal regions for both strategic and social reasons. Government officials regard salmon fishing as one of the most lucrative commercial activities available to residents of many isolated coastal communities. Modern fish culture methods have enabled aquaculturists to start with relatively small investments and gradually expand their operations. The Norwegian Government assists small operators by guaranteeing loans through the Regional Development Fund and the  Agricultural Development Fund. The Government, however, has restricted salmon farming investments by large companies, and has also imposed a size restriction on salmon farms to limit the industry primarily to small, owner-operated farms.


Although most Norwegian fish farms are relatively small, a few large ones were in operation before the 1973 law restricted netcage capacities. The largest Norwegian fish farm, operated near Bergen by the Mowi Company, produces over 500 ton cultured salmon per year. The Mowi company was founded in 1969 and its shares are partly held by the state-owned Norwegian electric power company, Norsk Hydro. Mowi has developed techniques for raising Atlantic salmon smolts and transferring them to saltwater cages in the fjords where they are protected and fed until reaching marketable size in 3-4years. Mowi exported its first cultured salmon in 1971 and by the mid-1970's had expanded its produc-tion to the point where it could guarantee regular supplies to its major customers.
Production


Two species of fish are extensively cultured in Norway: Atlantic salmon and rainbow trout. In recent years, the Atlantic salmon has come to dominate the industry.


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Export

The success of Norwegian Atlantic salmon exports is due to several factors. The salmon is of very high quality and is mostly shipped fresh by the Scandinavian Airlines System. Because the fish are farmed and not caught in the wild, fresh shipments can be guaranteed at anytime of the year, and are especially valued at those times when the catch of wild salmon is down. The high quality and year-round availability of Norway's farmed salmon makes it particularly valuable to such specialized customers as restaurants, hotels, gourmet stores, etc.


Future of Norwegian Aquaculture

 
Prospects for farmed fish production in Norway are very good, and industry expansion, primarily salmon production, is expected to continue. The Norwegian Ministry of Fisheries, which is investing large amounts of time and money into the research and development of farmed fish in Norway, is very optimistic. The Ministry is, however, concerned that too rapid an expansion of salmon farms could lead to a decline in prices obtained by salmon aquacuiturists. As a result, the Ministry is attempt-ing to encourage fish farmers to also begin working with other equally costbeneficial species (i.e.,cod). The decline of the once flourishing Norwegian codfishery in recent years has led many scientists to experiment with codfarming. Early results of these experiments have been good, and Ministry officials hope that a lucrative farmed cod industry can one day help supplement dwindling natural resources.

Business Today

Hereby, we intend to start projects of salmon farming with a license from the Norwegian Fisheries Authority as a small company in regional rural areas in Northern Norway.

Through this project, we also want to highlight the reform that from 1973 regulates the future and development of the Norwegian countryside throughout Norway in a most revolutionary and uniquely innovative way. This has, politically and concretely, established a greater substantial value nationally than what individual and centralized multinational companies have never been able to achieve with the geographical condition that Norway has. The regulation and reform that protects small businesses and local production in Norway is a world-leading example, and a prime example for the future not only in Norway.

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3 Perfectly Effective Ways to Lose Customers

1.  Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself.  The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they've been hording there.

Here's how it works… First, the customer leaves your store without making the purchase.  Second, time causes the desire for the product to fade, and distracts them from making their way back.  Finally, your "almost customer" totally forgets about making the purchase, and you can kiss potential profits good-bye.

Don't let it happen to you! Make deals so irresistible they just can't say no, and set an expiration date.  Yes, put a little press on them to buy TODAY!  Reward them for complying, and make sure they forfeit the deal if they don't.  Don't  be victimized by "almost sales" that could be turned into REAL profits!

2.  Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what isn't important in life.  Where we spend our money indicates its level of importance.  Are your customers telling you that your product isn't significant to them?

Put them where you want them to be with a dramatic word picture that evokes the emotions that drive purchases.  Let me say it this way… If you're trying to sell them a home business… let them feel the freedom of being their own boss, and setting their own schedule.  Are you selling water skis?  Get them on the water in the hot summer sun with the wind blowing their hair and water spraying around them.  Let them FEEL the importance of the decision.

You CAN motivate buyers to put a high priority on your product! 

3.  Don't Build Trust
Do your customers feel confident that your company will provide the services that it says it will?  How many times have you raised an eyebrow at an offer that makes big promises?  Yeah, if you don't already know they are a reputable company, you're likely to take claims with a grain of salt.

Unconditional guarantees give credence to your desire to please customers.  Testimonials are evidence that you have a proven track record.  Put some facts in front of your "almost customers."  Let them know a little bit about you and your staff.  It's always easier to trust a person, than a business.

Internet customers are at especially high risks for feeling a legitimate amount of distrust.  After all, anyone can make grand claims, but who is responsible for upholding them?  A personal photo, a little information, and a phone number where a contact can be reached go a long ways toward building trust on the Web.

How many "almost customers" have slipped through your fingers?  You can effectively turn them into loyal customers who regularly frequent your place of business with the business savvy insights we've talked about in this article. Advertising: http://giuelith.fund

15 Tips to increase your Adwords profits

1. Create a list with all possible keywords that fit to your product, service or business field. The more the better. So you will get also a lot of keywords which you must pay for only the minimal commandment of 5 cents.

2. Benefit from misspelling in order to find keywords which your competitors did not think of. For example if you have a emergency service , do not only bid for "emergency" but also for "imergency", "imergensy" or "immergency".

3. The first position on Googles search result page achieves usually most clicks. However this is also the most expensive position. Give it a try if the second to fourth display position gives you more visitors and more customers for less money.

4. The position of the Adwords-ad is determined not only by the maximum click price that you are ready to spend. Google evaluates also the relevancy of the displayed ad in order to position the Adwords-ads. The more clicks your ad receives, the higher it gets listed.

5. The headline in the Adwords-ad must catch the viewers attention. If you implement the keyword in the header line, you receive considerably more clicks onto your ad.

6. In the ad-text mention one or two reasons, why the internet user should click on it. Which problem solves your product or service? Do you offer a product at a cheaper price or do you ship without the dispatch charges?

7. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. You only see to it that the click price fires into the sky. It is better to find search-terms which consist of several words and which are more precise.

8. Google AdWords offers keyword-options which you should absolutely study. If properly set up you can make sure that your AdWords-ad appears only for example if the internet-user has exclusively entered your term and no further.

9. Use "excluding keywords". Those ones are keywords for which your ad is supposed not to appear. In this way you do not have to pay for clicks, when somebody is searching for free stuff or only for a pamphlet.

10. Construct for every keyword and for everyone of your AdWords ads an own landing-page. There you can offer especially that which the internet-user searched for.

11. An own landing-page beside has also the advantage that you can measure exactly how many customers a specific Keyword and a specific ad brought in. You can optimize your displays continuously in this way and increase the purchase rate.

12. Update your AdWords-ads at specific events or holidays, for example to the New Year, Valentine, Easter or Christmas.

13. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad.

14. Be conservatively in the selections of the countries and the languages' in which your AdWords ads are supposed to appear. If your product or your service turn only to customers speaking in a German manner, you should tune "Germany" and "Austria" as countries. With corresponding success you can try out also further countries, for example Switzerland, and areas close to the border. This method can also be applied to any other language.

15. The Google ads are also displayed on partner sites of Google, for example at Focus.de or T-Online.de. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announce your ad also on the partner sites of Google. Test wisely. Not all ads run well on the partner sites.


Here you got 15 powerful methods to increase your Adwords profits. All you have to do is to take action and apply them NOW!

Happy earnings!

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.

But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.

1) Record everything

Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionist's name can be vital to remember as they're often gatekeepers. Write down when you called, and when you said you'd call back.

2) Use a database or spreadsheet to record everything

You’ll never manage by hand, and Excel spreadsheets aren’t user friendly in the long term. If you’re prepared to invest in a real CRM (Customer Relationship Management) tool, that’s a great idea. If not, you there is a cheaper alternative. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)

3) Always call back when you said you would

Don’t let them down. They may not even remember that you committed to calling back. But if they do, and you don’t meet your commitment, you’ll lose valuable credibility and respect. And wherever possible, work to their schedule. You're here to help them, not make things harder.

TIP FOR COPYWRITERS: If you’re an advertising copywriter or website copywriter, ask to speak to the Marketing Manager (or if the person who answers the phone says they don't have a marketing manager, ask for "the person who looks after your advertising & website" - all businesses have that person - it's generally one of the owners).

4) Always try to get on with the gatekeepers

Receptionists and personal assistants have great influence, and quite often do more of the real work and decision making than the person you’re trying to contact! Make friends with them and you’ve got a foot in the door. (But don’t waste their time or crawl – they get a lot of that!)

5) Keep it short ‘n sweet

When you do get to speak with someone, keep it short 'n sweet unless they want to talk a lot. The purpose of the phone call is to get their attention, let them know you're there, get their name and contact details, and assess whether they have any requirement for your services. (TIP FOR COPYWRITERS: If you’re an advertising copywriter or website copywriter, you might have called about brochure writing and then find out they need web writing.)

6) DON’T HARD SELL!!!

Don’t pressure people or make it hard for them to get off the phone. Tell them what you do and that you'd like to send them an email with a link to your website with samples and testimonials (or with an attachment containing samples), then leave them to it.

7) Follow up with an email

If you have permission, always send a follow-up email – and do so immediately. Be specific in your subject line. (TIP FOR COPYWRITERS: If you’re an advertising copywriter or website copywriter, use the words "advertising copywriting" or “website copywriting” in the subject. Most people don't get many emails with this in the subject line, so it'll be distinctive and probably won’t be snuffed by their spam filter if they have one.) Address the email to them (e.g. "Hi Joe"), keep the email short 'n sweet. Include only the essential info, make it easy to read and conversational, and bold the important words or phrases as they'll probably only skim it. Include a link to your website, reference the day and date you talked on the phone (and thank them for that time), mention any names you learnt (e.g. receptionist's name, especially if the receptionist gave you an email address but you didn't actually get to speak to the decision maker), tell them that you'd like to follow up in a few weeks (assuming the conversation indicated that this would be a good idea).

8) Follow up with another call

If the lead looks promising, make sure you follow up. And when you do, always mention the day and date of the original call, as well as the fact that you sent an email. Give a quick summary of who you are and what you do, and say that you're just calling to make sure they got the email. Most of the time, you’ll find the lead will talk to you about your services, if only to remind themselves of what you do!

9) Don’t expect to make too many calls

On a really good day, I've made 80 cold calls. Most days, though, you should be very pleased to average around 40. You’ll spend a lot of time playing telephone tag.

10) Don’t leave message

Unless you absolutely have to (or you’ve just about given up on the lead), don’t leave messages. Most people have trouble returning phone calls from people they know and like; returning phone calls from someone who’s trying to sell them something isn’t high on their list of priorities.

11) Don’t expect to qualify too many leads

Depending on your business, if you get one good lead a day, you're probably doing very well.

12) Don’t expect immediate conversion

Unfortunately, most leads take a long time to come to fruition (up to 2 years). So you have to be prepared to be patient.

Good luck and happy calling!

7 Ways To Advertise Your Business For Free

1. Free directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long periods of time. It saves a lot of your time when you don’t have to resubmit your information every week or every month. The bad news is most of your traffic won’t come from here. I still feel it is worth it to get your link out there. Just take one day and set it aside for posting to free directories. You won’t need to do it again for at least 6 months.

2. Classified Ads: These are great for work from home businesses. Think about it. Where do people go when they are looking for a job? That’s right-the classifieds. The only downside to classified ads is that you have to resubmit them quite frequently. Once you find which classifieds bring you the most traffic you can concentrate on them and weed the others out. So it is really more time consuming in the beginning, and doesn’t have to be later on when you get the hang of things.

3. Free article submissions/ezines: The best way to inform others about your product or service is to write an article about it. In your authors resource box, you can tell readers about yourself and where they can go to check out your product or service. This is also an excellent way to get free links to your site if you have one. There are a lot of webmasters out there who are looking for good articles they can post on their site. If they post yours, that is another site that is doing the advertising for you. All for free.

4. URL Submissions: Probably the quickest and easiest thing to do to advertise your site. Just type “Free URL submission” in your search engine. When you get a list just enter the URL you are promoting and click submit. That’s it. It only takes a few seconds and your done. Just set a day aside once every 3 months and do this.

5. Forum Posts: Put your product or service website in your signature file when you sign up on some forums. It will be displayed every time you make a post. Try to look for topics that you have some knowledge on, and can give a relevant answer too. Do not spam anyone, you will get kicked off the forum and you will get a bad reputation. Get involved asking and answering questions that pertain to your area of business. Forums are great because once you make a post it stays there forever. It will get moved to the archives eventually, but someone could still find it if they were searching the archives. Yes, there are many people who do.

6. Traffic Exchanges: Probably the most time consuming way to advertise for free, but definately the most effective. Most forums I have visited have said in many posts that they received a lot of their profit from traffic exchanges. If you don’t want to spend the time surfing for credits, you do have the option of buying them. I would look into a program that lets you surf multiple websites at once like crazy browser. There are others and they are free to download. That way you can just spend one hour a day and get all your surfing in at once.

7. News-groups: Become involved in a group that has to do with your kind of business. You can usually mail the group once per day, but I would encourage you to find something fresh to talk about each day. People will tune you out if they see the same message all the time. Remember to never Spam anyone. Only join groups with the same interests as yours. In other words, don’t sign up for a recipe swapping group when you are advertising shaving cream.

Arctic Charter Icefishing Tours and Excursions

Arctic icefishing

Arctic Charter is a project started in Kiruna to offer complete solutions on package tours such as ice fishing for wilderness tourists visiting Kiruna. The most optimal wild-land tour that you can experience up here in Kiruna during late winter and spring is the number of ice fishing trips that are arranged here. We also have scheduled weekends when we offer bus trips to ice fishing competitions arranged around the county. Ice fishing such as hobbies and sports has become increasingly popular with visitors and for the locals. This leisure activity is a must preferably every weekend. It is a fantastic way to get out into the wild from the hectic city life, and it is not least an activity in the region that fulfills a great function in the social context between visitors, local families and acquaintances. These ice fishing competitions have been arranged for many years already, year after year. What we do is that we record bookings for joint transfer solutions to these events and we naturally have ice fishing experts as guides for those who for the first time visit an ice fishing competition in Kiruna county.

What is so enticing with ice fishing?

Imagine a warm sunny spring day when there are still stong ice on the  lakes and rivers, people gather at the event in thousands, the snow reflects the heat of the sunshine, and a convivial community is created around fishing stories from familiar and prominent places. After a series of stories about unusual catches and big fishes, ice fishing starts with hopes of some big catch, or to hit right in a big shoal of fish under the ice. Even the unpredictable in which fish species get stuck on the hook contributes to an extra exciting existence. You can sit for hours and even whole days on the ice and fish and enjoy this common activity on a beautiful sunny day. Many visitors often think so good about this activity for the immediate contact that one gets with happy local people. We do have a large number of fish species that live in most lakes and watercourses here at the foot of the mountain also far up the mountain. We also have a number of undeveloped rivers that offer excellent fishing opportunities in all seasons. Some fish species that may be notable in the waters surround to Kiruna are arctic char, salmon, river trout, brown trout, rainbow trout, grayling,  whitefish, pike, perch, burbot, roach, nine-spined sticklebac, and Ide.

For more information contact Kiruna Guide Tour at www.kirunaguidetur.com


Regards

Roger K. Olsson