Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
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Showing posts with label web ads. Show all posts
Showing posts with label web ads. Show all posts
Sunday, April 14, 2019
Saturday, March 2, 2019
Advertising Techniques - That Your Moma Never Revealed
Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open communication. I don’t like hidden agendas. I also believe in the goodness of people and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow. With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it.
The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What I’m trusting is that what I’m about to share will not be taken by someone else, thus supplanting a dream I’ve had for a long time. I’m going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.
One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. That’s tough, but I think I have it. The English language has no word that means “A person or thing that is one’s least preferred. A person or thing that is one’s most hated.” This is essentially the opposite of “favorite”. We can get the idea across, but we have no single word that encapsulates “most hated” with the efficiency that “favorite” has for “most preferred or loved”. The word I think can solve this linguistic gap is “malrite”.
This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques.
Aside from my personal psychotic ranting on online advertising techniques, I wasn’t really sure what the general public felt about the issue and I certainly wasn’t sure if the industry itself gave any consideration to it. Then I ran across an article headlined “The Most Hated Advertising Techniques”. Wow, if there ever was reason to recharge my pursuit of “malrite”, I have found it. This was an article that looked into a study that examined people’s malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the study’s volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that. http://giuelith.fund
The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What I’m trusting is that what I’m about to share will not be taken by someone else, thus supplanting a dream I’ve had for a long time. I’m going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality.
One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. That’s tough, but I think I have it. The English language has no word that means “A person or thing that is one’s least preferred. A person or thing that is one’s most hated.” This is essentially the opposite of “favorite”. We can get the idea across, but we have no single word that encapsulates “most hated” with the efficiency that “favorite” has for “most preferred or loved”. The word I think can solve this linguistic gap is “malrite”.
This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques.
Aside from my personal psychotic ranting on online advertising techniques, I wasn’t really sure what the general public felt about the issue and I certainly wasn’t sure if the industry itself gave any consideration to it. Then I ran across an article headlined “The Most Hated Advertising Techniques”. Wow, if there ever was reason to recharge my pursuit of “malrite”, I have found it. This was an article that looked into a study that examined people’s malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the study’s volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that. http://giuelith.fund
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